Benefits of Using Bulk SMS Service

You want to get the word out on your exciting new offers? How do you achieve that with certainty? You need an assurance that your customers would follow up with you. Working it up with a bulk SMS provider is one of the most effective ways of direct marketing. It’s cost-effective and reaches a vast number of people at once.

Be the Judge

You are the best judge. Consider how you respond to the text messages you receive every day on your phone. How often do you delete them without reading? You will find that most of the times you check out an offer that you receive on your phone.

After all, it just takes a glance to go through them. Now, get this huge advantage to work in your favor. Teaming up with a bulk SMS service provider offers the potential for a manifold return on your investment.

Better than Emails

Often, an email marketing campaign fails to be fruitful. You cannot expect any better if your carefully crafted emails are heading straight for the spam folder. Truth said, folks have a short attention span when it comes to marketing emails. In that same span, you can guarantee the readability of an SMS.

Better than Other Options

Of course, you have other options such as a newspaper or TV ads. However, none of these are as cost-effective as SMS. SMS has 98% open rate and 45% response rate. The ROI is much higher than any other advertisement channel.

Instant Delivery

You do not have to wait for your message to reach your target audience. The delivery is instant, and the results are fast.

Personal Charm

The mobile phone holds an unparalleled personal charm. No one can deny that. Craft a personalized custom bulk SMS message and schedule it to send it to your target audience at the time you want them to receive it.

To give an edge to your marketing efforts and to drive more business choose a bulk SMS service provider. Schedule and send your time sensitive alerts/promotions.

Short and Sweet

Though it’s in ‘bulk’, the messages are never ‘bulky’. They are short and crisp. What’s more, they are often written in SMS lingo. The snippet format of these messages has an instant attractive quotient.

It has a quick window of time to register in the psyche of the user. This quickness often results in an instant favorable decision.

This also makes it an excellent option for limited period deals. You do not want your customers to sleep over your offer. Convey this urgency with an SMS that gets read almost instantly. After all, why do smartphones have message notifications for?

Final Tips

So, what do you need to have a successful bulk SMS Marketing campaign?

First and foremost, pay attention to developing a compelling message. Enumerate your offer in crisp detail and include a good CTA (Call to action).

The second tip, do not spam. Take the lesson from failed email campaigns. Instead of flooding your customers with offers, send the messages at regular intervals.

The final tip, keep up the personal appeal. Craft your message in a way you would convey it to a close friend. It carries a greater chance of making a positive impact.

Why Are Businesses Switching to SIP?

You must be trying to find out the business telephony system. Your checklist should come down to selecting between two core options, SIP and PRI. Which one is best for your business? Both systems provide the backdrop to make and receive voice calls. However, the technology used is vastly different.

How SIP Works?

SIP or Session Initiation Protocol enables calling by transferring data packets over the internet (VoIP). The PRI or Primary Rate Interface transfers voice calls over a physical infrastructure of copper lines. PRI or legacy telephony is the older one of the two. You need to decide which one’s best according to your preferences. Many businesses prefer a hybrid model, incorporating the best of both worlds.

Why Are Businesses Migrating From PRI to SIP?

If you are wondering the same, the primary reason is the cost savings you incur. Operating the PRI system would require the installation and maintenance of PRI hardware.
On the other hand, SIP offers you two options. You can either have a dedicated on-premise server or leverage a hosted VoIP service. In the latter scenario, you do not need any hardware except a SIP-enabled telephone. You can choose to have the calling entirely done via internet connections requiring no hardware at all.

Curtail Your Costs with SIP Trunking

You would not need a dedicated IT staff to manage SIP Trunking. The provider governs everything. For PRI systems, you need to invest in the upkeep of the circuits. Maintaining and troubleshooting it would require regular monthly expenditure.

A hosted SIP service is significantly cheaper, requiring 30 to 40% of maintaining a PRI connection. Another significant aspect of difference is scalability. A single PRI circuit can handle up to 23 channels. This means 23 concurrent calls can be made with a singular PRI installation.

If your business needs additional connections, you will have to install an additional circuit that will cost you. In comparison, SIPs transfer communication over the internet cloud. The number of SIP channels or trunks is easily scalable. You can conveniently select the number of channels you need, paying only for what you need.

Routing Your Calls

Another major benefit of SIP is call rerouting. SIP calls can be rerouted to an alternative line such as an IVR in case of connection problems. This facility is not available with PRI connections. For this reason, many businesses prefer a hybrid model. In this arrangement, local calls are managed by a PRI circuit. For long-distance and international calling, you can choose to work with a SIP trunk provider.

Also, SIP trunking comes with the benefits of UCaaS or Unified Communications as a Service. This is not accessible to PRI connections. The call quality is even better with SIP because it allows you to make calls in HD quality. PRI systems use the same low range of frequency as analog lines. The call quality is not like SIP.

SIP trunking is a straightforward choice to make. As long as you have a stable internet connection at your location, it is a better choice!